Effective Influence for Modern-Day Business
Traditional businesses developed into digital businesses. Fundamentally speaking, the methods of the old days make use of the classical techniques of marketing and advertising while the new ones are enjoying the advantages of the Internet.
At present, many consumers in all parts of the globe are going online to get information about the items they desire to buy. Among the most popular ones are the different kinds of social media platforms like Facebook, Twitter, and Instagram. Because of this, it would truly be advantageous if a business would utilize these web-based tools or systems for their marketing and advertising campaigns.
Influencer Marketing: A Brief Explanation
Now, if you want to ride on the modern trend in business, there is one approach that you can try called influencer (or influence) marketing. It is actually a marketing approach which makes use of the power of influence through individuals in order to spread the existence of your business, disseminate information for prospect clients, and eventually obtain revenues. As a matter of fact, a survey executed by a certain group revealed that customers who are in the working bracket today (specifically, the millennials) made real purchases for items that are recommended by the influential people in their lives such as peers. Essentially, the survey indicates the effectiveness of influence, or influencer marketing for this matter, to various business pursuits.
What’s an Influencer?
Influencers are those individuals who basically can influence others in making decision of buying things because of the presence of the credibility factor. Nonetheless, it is very important to know that the social media influencers are not merely marketing tools but real people who connect with other individuals through the internet.
Two Major Types of Influencers
Generally speaking, influencers appear in two types: macro and micro influencers. Macro influencers are those who obtained more than 100,000 followers in Instagram influencer marketing platform or possibly, in any notable social media network such as the international celebrities and some other people famous people on the web. The desirable feature about these influencers is they can actually reach quite a lot of people worldwide and the genuine sense of professionalism.
Micro-influencers, on the other hand, are men and women with 1000 followers on Instagram or various social media networks. These groups are still establishing relationships with people (followers) and are trying to get them engaged.
Yet, what’s good about these influencers is that most likely they are cheaper to invest and may reach individuals from multiple niches. In addition to that, many businesses prefer this strategy because many followers/consumers may believe that they are real people on the web.
Which Should it Be – Macro Influencers or Micro Influencers?
The truth is, your decision must be according to the needs of your business. But whether macro or micro, you will be doing a good, modern-day marketing strategy.